The Challenge

A leading venture capital with investment portfolio across the globe were planning to invest aggressively in the social commerce and EV automobile verticals. Before they get into this, they wanted a complete understanding of these markets in the SEA region along with customer trends and competitive analysis. As a trusted research and advisory partner, we supported the client in building their optimal investment strategy in these two industry verticals.

Our Approach

Working together with the client, we were able to provide a complete 360 degree understanding of the market within the scope of geographies they were focussing. Some of the factors covered included the Industry potential with market size estimates and market opportunity assessments. We also identified the key adoption drivers in the industry including economic, social and technology drivers. Our consultants also provided the client with a deep customer understanding and their sentiments towards these categories. We also provided them with competitive intelligence and various business models operating under this category. We also benchmarked some of the global companies operating in their domain to understand their path to success.

Results

The insights were crucial for the investment team who were looking to gather as much information as possible to make data enabled smarter investment decisions. They were able to benchmark these insights while making new investments in the sector and also guide the portfolio companies.

We take our clients' confidentiality seriously. We do publish any client’s name or identifiable information unless we have the permission to do so.