In this era of stupendous globalization, Asia is believed to be leading the pack and is forecasted to represent the top 50 percent of global GDP by the year 2040. As the global share of consumption increases in the region, the necessity and growing sentiment for encouraging sustainable practices is seen more than ever before. Major economies in the region are readily working toward integrating sustainable practices by strategically framing business ethics, and policies and henceforth, driving a demand.
With the given trend of global consumption pattern, sustaining it would require the ecological resources of 2.3 planets by 2050. A subset of sustainable practices at large, the concept of the circular economy has been able to capture and turn a few heads, given the unprecedented levels of population growth and consumption seen globally.
The circular economy is a model of production and consumption with a special focus on reduction, reusing, and recycling activities. Currently, there remains a vast gap between the potential and application of a circular economy, accounting for more than $4 trillion in business opportunity and only about 9% of the global economy being circular.
Accounting for more than a three-fourth share of the Asian economy, the top 5 economies of China followed by Japan, India, South Korea, and Indonesia have envisioned plans for adopting the circular economy model.
Enunciating innovation in key industries like petrochemicals, China has laid out a 5-year circular economy plan to be achieved by 2025. Making it the 14th Five-Year Plan for Circular Economy Development, the manufacturing hub of the world, has envisioned slashing the consumption of essential resources like energy and water per unit GDP by an average of 14%. Comprehensive utilization of waste is at the core of the plan, showing a significant increase in utilization levels from that of 2020.
Despite individual country efforts fueled to drive the adaptability of a circular economy, regional policies and initiatives are considerably limited. Even though several platforms are operating in the region to develop and share good practices of sustainability, there is a lack of a platform to harmonize and facilitate regional efforts.
The venture capital industry has shifted its focus area in recent years. Trends are suggestive of ‘impact funding’ amongst investors for this region. A major proportion of investors in line with the UN’s sustainable development goals (SDGs) or environmental, social, and governance (ESG) targets are heavily pouring investments into innovative startups across the region. Since 2010, foreign direct investment is readily showing an upward trajectory.
Home to the world’s two largest consumer countries, consumer insights are a major contributor to how circular economic transition is envisioned in the region. Kantar’s Asia Sustainability Foundational Study found that 58% of Asian consumers are acknowledging the ill effects of unsustainable practices leading to environmental depreciation. More than 60% of consumers in the region believe that businesses have the responsibility to ensure that their supply chains do not harm the environment. Sustainability is seen to be driving consumer choices in the Asian market, accounting for up to more than half of consumers dissociating from brands imparting a negative impact on the environment. Google search analytics has shown Google searches for ESG terms increased more than 20-fold in South Korea and more than 30-fold in Indonesia over the past five years. Even though there exists a momentum shift among consumers in the region to consider brands with better sustainability practices, there remains a huge ‘say-do-gap’.
Asia is making slow and steady progress in its transition toward ensuring a circular economy. As the demand and consumption, levels are drastically increasing, making the conscious move to envision a plan for the demand-supply chain is the need of the hour. With a holistic approach of intertwining business stakeholders, policymakers, and regional collaboration, Asia is set to the emerging markets in the region and is moving towards building a much more resilient structure.
Source: Accenture, Deloitte, McKinsey, Bain & Company, Asian Development Bank Institute, Business Time, World Economic Forum
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