In line with the United Nations’ Sustainable Development Goals 2030 and COP 27, as the countries pace up to meet the deadlines, similar trends are readily observed in the startup ecosystem. Competing on cutting-edge technology, companies are now leveraging sustainability to create a market foothold. Customer behavior, investment flows, and marketing have also successfully emulated a similar trend. Growing at a CAGR of 21.9%, the global sustainability market is set to reach $74.64 billion by 2030.
Worldwide, the sectors that have been able to garner the most interest include Agriculture & Food, Transportation, Energy & Utilities, Engineering & Construction, Consumer Goods & Retail, and Pharma & Health. With cross-regional relevance, employing innovation and technology for ecosystem protection, precision farming, and local and regional food are the leading trends witnessed in the Agriculture sector. On a similar note, major trends for sustainability across industries are heavily influenced by technological advancements and impact innovation. For instance, the urban transport transition is the sustainability hotspot for the automotive industry triggered by the ever-growing urban population. With billions of people entering the middle class in the coming years, the consumer goods and the retail sector presents a trend for sustainability serving the growing demand. As a result, recycling and reusing along with ensuring fair supply chain practices, are the core trends guiding sustainability in this industry. Understanding these sustainability trends is thus, essential for formulating subsequent strategies for companies.
The venture capitalist sentiment is skyrocketing with sustainability investments listed at the top of the list. Accelerated by the pandemic, the world witnessed a soaring inflow in the sustainability market. Climate Tech solutions have the maximum investment levels of all, witnessing an $87.5 billion inflow between July 2020 to June 2021. It has been able to witness 3 times more investment into Artificial Intelligence and an overall 5 times more than average growth in Venture Capital. Envisioning net-zero emissions and negative climate consequences, sustainability market investments are on the rise. With the global green bond market forecasted to reach $2.36 trillion by 2023, the push for a sustainable economy is more than ever, mainstream.
Of the total 260 million tons of plastic waste generated across the globe, only 16% gets recycled. Tackling plastic pollution is thus, a significant factor that many startups and companies are readily addressing. One of the most promising technologies employed is pyrolysis, which uses heat and the absence of oxygen to reconvert plastic waste back into liquid feedstock. Providing environmental impact, the recycling pool also constitutes a broad profit pool estimated at $55 billion by the next ten years. Renewable energy solutions have seen significant advancements in recent years. Startups are now basing their efforts on creating renewable energy utilizing waste residue like, fly ash and advanced technological innovations in photovoltaics, bioenergy, and robotics and further creating distributed energy storage systems by using blockchain technology. Decarbonization technologies are also at the forefront of witnessing major advancements in driving sustainability. Electric mobility, emissions-intelligent innovations, climate-positive food, and low carbon-intensive materials, are the significant advances seen in the sustainability industry worldwide.
With the pandemic setting back the rate of transformation, there remains a dire need for accelerating efforts toward active sustainable goals. Making the supply chain more resilient and sustainable, followed by integrating digital transformation and efforts to strengthen global ecosystems in due time are some of the major milestones that need to be achieved.
Currently, economists are anticipating a substantial economic slump, which might have far-reaching effects for both B2B and B2C companies.
More than 85% of people over the age of 40, don’t feel represented enough in the ads they come across.
The global economy's economic trajectory appears to be on a bumpy course for the remainder of this year.
The methods through which a buyer can finish a transaction have been drastically transformed during the last few decades.
The microfinance industry in India has come a long way since its inception in 1974.
Last year, three out of every five orders placed through e-commerce platforms were transported to purchasers in Tier 2 cities and beyond.
The government of India has recently indicated that the country intends to attain a USD 5 trillion GDP by 2025
India is now witnessing one of the most vibrant consumption-led growth periods as seen in recent times.
Here’s why insurance crucial for enterprises so crucial for small and medium-sized enterprises.
The retail sector is seeing the undercurrents of change as consumers' buying preferences continue to shift quickly.
Customer behavior and tastes are currently driving industry changes.
SMEs find it extremely difficult to remain competitive in the fast-paced digital environment of today.
Ranking 4th among APAC countries and Top 10 In Global Cybersecurity Index 2020 Rankings, India has been immensely vocal about its cybersecurity ambitions.
One of the fastest growing and most complicated markets, energy markets are of major significance in the global economy.
Adaptive AI is a type of AI that can change its behavior and decision-making processes based on new information and changing circumstances.
%20(1).jpg)
2022 marked the highest inflation rate in some of the most advanced economies in the world.
This year has been described as a year of change. There has been a wave of disruption and turbulence that has earmarked certain trends that are going to influence the sectors in the days to come.
Companies that use market intelligence are twice as likely to outperform their competitors. Research shows that market leaders view analytics as a major differentiator.
Business Intelligence (BI) augments an organization’s capability in decision-making and drives business growth.
Business intelligence (BI) refers to the collection, analysis, and interpretation of data about a company's operations, markets, and competitors.
The banking industry is undergoing a period of rapid change, driven by advancements in technology and changing customer expectations.
India assumed its first-ever G20 Presidency on 1st December 2022 and will be hosting 200 events in 32 different sectors across 50 cities until the next G20 Summit to be held in New Delhi in September 2023.
Foreign Investment channeled into Asia has reached a record high exceeding $600 billion in 2021.
Technology remains to be the biggest trend for driving business transformation
Mobile Commerce or M-commerce is emerging as one of the most contending subsets of the E-commerce market.
The world is presently seeing the largest reallocation of capital in its history.
Sensory marketing, a subset of psychological marketing is all about appealing to one or more of your customer's five senses to uniquely position your brand or product, thus successfully driving their behavior, judgment, or perceptions
Valued at more than $5 billion in 2020, the global 5G technology market is growing at a CAGR of nearly 66% and is forecasted to reach a whopping $800 billion by 2030
The buzz behind Artificial Intelligence isn’t something new, but recently a category of AI- Generative AI has been making headlines.
United Nations Climate Change Conference more commonly referred to as the Conference of the Parties of the UNFCCC
Companies are readily seeking to envision a strategic
The Covid-19 pandemic has been instrumental to change
In this era of stupendous globalization,
Using digital technology is no longer meant for just driving solutions
The buzz around the term ‘blockchain’ gained gargantuan momentum in recent years.
Fintech is an umbrella term for describing all sorts of
The history of banking dates back to around 2000 BCE
The global economy is currently at an unprecedented level
Including more than 20 countries, home to nearly 60%
.jpg)
In recent years, there has been a trend in the emergence
In the wake of global market fluctuations and geo-political tensions
Two years ago, countries worldwide were concerned to overcome the pandemic
Metaverse- a term that first came up in Neal Stephenson’s 1992 science fiction novel - Snow Crash - which described life-like avatars meeting in realistic 3-D buildings and other virtual reality environments - is currently the favourite term of marketers.
Following the Covid-19 crisis, the alternative protein industry has seen a significant boost. The alternative protein market is anticipated to grow at a CAGR of 11.2% from 2020 to 2027 to reach $27.05 billion by 2027.
Historically being counted in the oil-country category, the United Arab Emirates (UAE) has been dramatically making its transition into being energy-focused yet finely attuned to technology.
