KX Brand Build

Branding Strategy

Overview

We help our clients in building stronger and comprehensive brand strategies to gain bigger market share. Our Brand Building solutions covers full spectrum of services in bringing a brand to life from brand purpose to brand architecture & position to brand activation and beyond. Strategic branding helps organizations set themselves apart from the competition and build customer loyalty. At Knometrix, we combine our strategy, research, analysis and creative expertise to help develop and position brands which differentiate and drive growth.

Our research-driven approach helps in building effective brand positioning and messaging strategies that results in long term customer relationship.

Backed by solid research, we build customer personas, profiling and segmentation along with deep perception analysis about your brand and the competition. Based on this, we identify the best growth potential opportunities and the most effective communication channel to leverage.

Overview
We help our clients in building stronger and comprehensive brand strategies to gain bigger market share. Our Brand Building solutions covers full spectrum of services in bringing a brand to life from brand purpose to brand architecture & position to brand activation and beyond. Strategic branding helps organizations set themselves apart from the competition and build customer loyalty. At Knometrix, we combine our strategy, research, analysis and creative expertise to help develop and position brands which differentiate and drive growth.

Our research-driven approach helps in building effective brand positioning and messaging strategies that results in long term customer relationship.
Backed by solid research, we build customer personas, profiling and segmentation along with deep perception analysis about your brand and the competition. Based on this, we identify the best growth potential opportunities and the most effective communication channel to leverage.

Our Approach

OUR BRANDBUILD APPROACH

Brand & Business
Strategy
• Consumer & Competitive Analysis
• Need-Gap Analysis & opportunity mapping
• Discovery of brand potential
• Defining Brand Objectives & aligning with the
   mission and vision of the organization.
Building the Brand
Identity
• Defining the brand purpose
• Brand architecture, differentiation & positioning
• Brand identity development
• Brand messaging strategy
Brand Execution
Strategy
• Go-to-market planning
• Brand Activation
• Communication and marketing    channel identification
• Need-Gap Analysis & opportunity mapping
• Building customer engagement strategy.
Case Study
Customer Intelligence
May 15, 2023

Marketing During a Recession: Lessons from Resilient Brands

Currently, economists are anticipating a substantial economic slump, which might have far-reaching effects for both B2B and B2C companies.

Customer Intelligence
May 9, 2023

Beyond Gen Z: The Importance of Advertising to Older Generations

More than 85% of people over the age of 40, don’t feel represented enough in the ads they come across.

Macroeconomics
April 20, 2023

Technology as an enabler of smart retail: A close look at the emerging trends

The global economy's economic trajectory appears to be on a bumpy course for the remainder of this year.

Case Study
Business Plan Development

Crafting a winning loyalty program.

A Singapore based unicorn startup wanted to launch a loyalty program to improve the brand loyalty and increase the customer spend. Learn how we helped them achieve this

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Market Intelligence

Making Better Investment Decisions.

A leading venture capital firm was planning to invest aggressively in the social commerce and EV automobile verticals. How we helped them make better investment strategy.

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New Market Entry Strategy.

Exploring the Digital Remittance Marketplace

The GCC is home to a large number of migrant workers, mostly from the South Asian region, who regularly remit money to their home countries.

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We help global leaders with their organization's most critical
issues and opportunities. Together, we create enduring
change and results

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