KX Brand Build

Branding Strategy

Overview

We help our clients in building stronger and comprehensive brand strategies to gain bigger market share. Our Brand Building solutions covers full spectrum of services in bringing a brand to life from brand purpose to brand architecture & position to brand activation and beyond. Strategic branding helps organizations set themselves apart from the competition and build customer loyalty. At Knometrix, we combine our strategy, research, analysis and creative expertise to help develop and position brands which differentiate and drive growth.

Our research-driven approach helps in building effective brand positioning and messaging strategies that results in long term customer relationship.

Backed by solid research, we build customer personas, profiling and segmentation along with deep perception analysis about your brand and the competition. Based on this, we identify the best growth potential opportunities and the most effective communication channel to leverage.

Overview
We help our clients in building stronger and comprehensive brand strategies to gain bigger market share. Our Brand Building solutions covers full spectrum of services in bringing a brand to life from brand purpose to brand architecture & position to brand activation and beyond. Strategic branding helps organizations set themselves apart from the competition and build customer loyalty. At Knometrix, we combine our strategy, research, analysis and creative expertise to help develop and position brands which differentiate and drive growth.

Our research-driven approach helps in building effective brand positioning and messaging strategies that results in long term customer relationship.
Backed by solid research, we build customer personas, profiling and segmentation along with deep perception analysis about your brand and the competition. Based on this, we identify the best growth potential opportunities and the most effective communication channel to leverage.

Our Approach

OUR BRANDBUILD APPROACH

Brand & Business
Strategy
• Consumer & Competitive Analysis
• Need-Gap Analysis & opportunity mapping
• Discovery of brand potential
• Defining Brand Objectives & aligning with the
   mission and vision of the organization.
Building the Brand
Identity
• Defining the brand purpose
• Brand architecture, differentiation & positioning
• Brand identity development
• Brand messaging strategy
Brand Execution
Strategy
• Go-to-market planning
• Brand Activation
• Communication and marketing    channel identification
• Need-Gap Analysis & opportunity mapping
• Building customer engagement strategy.
Case Study
Customer Intelligence
February 6, 2023

The Future of Customer Experience: Harnessing the Power of Customer Intelligence

Customer behavior and tastes are currently driving industry changes.

Industry Analysis
January 31, 2023

Sustainable Digitization: The Secret to SME Success in the Digital Age

SMEs find it extremely difficult to remain competitive in the fast-paced digital environment of today.

Industry Analysis
January 30, 2023

The State of Cybersecurity in India

Ranking 4th among APAC countries and Top 10 In Global Cybersecurity Index 2020 Rankings, India has been immensely vocal about its cybersecurity ambitions.

Case Study
Business Plan Development

Crafting a winning loyalty program.

A Singapore based unicorn startup wanted to launch a loyalty program to improve the brand loyalty and increase the customer spend. Learn how we helped them achieve this

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Market Intelligence

Making Better Investment Decisions.

A leading venture capital firm was planning to invest aggressively in the social commerce and EV automobile verticals. How we helped them make better investment strategy.

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New Market Entry Strategy.

Exploring the Digital Remittance Marketplace

The GCC is home to a large number of migrant workers, mostly from the South Asian region, who regularly remit money to their home countries.

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Talk To Our Experts

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#Together We Can

We help global leaders with their organization's most critical
issues and opportunities. Together, we create enduring
change and results

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