KX Brand Build

Branding Strategy

Overview

We help our clients in building stronger and comprehensive brand strategies to gain bigger market share. Our Brand Building solutions covers full spectrum of services in bringing a brand to life from brand purpose to brand architecture & position to brand activation and beyond. Strategic branding helps organizations set themselves apart from the competition and build customer loyalty. At Knometrix, we combine our strategy, research, analysis and creative expertise to help develop and position brands which differentiate and drive growth.

Our research-driven approach helps in building effective brand positioning and messaging strategies that results in long term customer relationship.

Backed by solid research, we build customer personas, profiling and segmentation along with deep perception analysis about your brand and the competition. Based on this, we identify the best growth potential opportunities and the most effective communication channel to leverage.

Overview

We help our clients in building stronger and comprehensive brand strategies to gain bigger market share. Our Brand Building solutions covers full spectrum of services in bringing a brand to life from brand purpose to brand architecture & position to brand activation and beyond. Strategic branding helps organizations set themselves apart from the competition and build customer loyalty. At Knometrix, we combine our strategy, research, analysis and creative expertise to help develop and position brands which differentiate and drive growth.

Our research-driven approach helps in building effective brand positioning and messaging strategies that results in long term customer relationship.
Backed by solid research, we build customer personas, profiling and segmentation along with deep perception analysis about your brand and the competition. Based on this, we identify the best growth potential opportunities and the most effective communication channel to leverage.

Our Approach

OUR BRANDBUILD APPROACH

Brand & Business Strategy

  • Consumer & Competitive Analysis.
  • Need-Gap Analysis & opportunity mapping.
  • Discovery of brand potential.
  • Defining Brand Objectives & aligning with the mission and vision of the organization.

Building the Brand Identity

  • Defining the brand purpose.
  • Brand architecture, differentiation & positioning.
  • Brand identity development.
  • Brand messaging strategy.

Brand Execution Strategy

  • Go-to-market planning.
  • Brand Activation.
  • Communication and marketing channel identification.
  • Need-Gap Analysis & opportunity mapping.
  • Building customer engagement strategy.

Case Study

Business Plan Development

Crafting a winning loyalty program.

A Singapore based unicorn startup wanted to launch a loyalty program to improve the brand loyalty and increase the customer spend. Learn how we helped them achieve this

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Market Intelligence

Making Better Investment Decisions.

A leading venture capital firm was planning to invest aggressively in the social commerce and EV automobile verticals. How we helped them make better investment strategy.

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New Market Entry Strategy.

Exploring the Digital Remittance Marketplace

The GCC is home to a large number of migrant workers, mostly from the South Asian region, who regularly remit money to their home countries.

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#Together We Can

We help global leaders with their organization's most critical issues and opportunities. Together, we create enduring change and results

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Knometrix Market Research and Insights